Case Study: Cincinnati Zoo and Botanical Garden
sponsored by IBM

The Cincinnati Zoo & Botanical Garden is one of the nation's most popular attractions, but the non-profit needed to find a way to increase attendance and revenue by enhancing the customer experience for each visitor. By using business analytics to gain greater insight into visitors' behavior and tailoring to their preferences, the company was able to boost revenue.

View this resource to learn more about the business analytics program that transformed Cincinnati Zoo management. It includes benefits such as,

- 360 view of customer behavior that helps optimize marketing decisions.

- Saving $100,000 per year by identifying less effective promotions and discounts.

- And more.

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