This resource is no longer available
The Cost of Not Nuturing Leads: The Legacy You are Stuck in and the Steps Essential to Change it
Today's sales and marketing landscape isn't the same as it used to be - customers have access to more information than ever before (thanks to the Internet) and thus have more power in the equation.
Has your business made the changes to meet the needs of these new sales requirements? If not, how can you change to take advantage of the new approach and increase your revenue?
Access this helpful resource to learn why legacy processes of lead generation just aren't cutting it in today's sales world, and discover four steps to achieve better use of your marketing and sales resources. Topics covered include:
- Examples of inefficient traditional processes
- Various costs of legacy sales strategies
- Effective types of nurturing programs
- And more