The Future of Lead Management: A Step-by-Step Guide

The Future of Lead Management: A Step-by-Step Guide

Cover

Did you know that 64% of sales and marketing execs are unhappy with the results of their nurturing programs? In part, it's because many marketing companies still rely on legacy processes for sales and lead generation when the buying market has drastically shifted.

Now that customers do their buying research online before even talking to a sales rep, the old ways of doing things just don't work.

In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.

Vendor:
LeadLife Solutions
Posted:
11 Jul 2013
Published:
11 Jul 2013
Format:
PDF
Length:
13 Page(s)
Type:
White Paper
Language:
English
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