sponsored by Salesforce
Posted:  08 Jul 2013
Published:  13 May 2013
Format:  PDF
Type:  White Paper
Language:  English

The proliferation of social media is changing the role of customer service - it's transforming the customer contact center into a customer engagement center. But what exactly does that mean?

To be completely engaged with your customer means providing customer service and support, regardless of the interaction channel. However, to incorporate new channels such as social media into your CRM repertoire, you'll need the right tools and applications.

Access this comprehensive Gartner report to explore and compare customer engagement center (CEC) applications from today's top vendors. Discover the strengths and weaknesses of these customer service technologies, and decide which is right for your social CRM strategy.

CRM | CRM Best Practices | CRM Software | Customer Loyalty | Customer Satisfaction | Customer Service | Social Computing | Social Networking | Web 2.0

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