e-Book: Big Data Analytics
sponsored by IBM

What makes big data different from the traditional data organizations? Today, big data is more than just a buzz. Businesses need to hop on the big data train before they get left behind by their competitors. Big data is defined as information that goes beyond what organizations are able to leverage today in their business intelligence (BI) and analytics programs.

View this Q and A with Harriet Fryman, the director of business analytics for IBM software. In this resource you'll find what's driving the move to big data analytics, how to overcome the obstacles to its adoption, and how to get started with and capitalize on the new technology.

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