The Definitive Guide to Marketing Automation
sponsored by Marketo

Every business wants higher revenue and faster growth, but many companies struggle to align the people, processes, and technology to achieve those goals. Fortunately, marketing automation can help solve these issues for sales and marketing teams.

What is marketing automation?

Check out this comprehensive, insightful guide for everything you need to know about marketing automation and how it allows you to streamline, automate, and measure workflows for increased operational efficiency and ROI.

Read on and you'll access a wealth of information on topics including:

  • How marketing automation differs from other CRM technologies
  • Common features and advanced functions of marketing automation tools
  • How to build a business case for marketing automation
  • And many more!
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