Graduating from Email Marketing to Marketing Automation
sponsored by Marketo

If you find yourself wondering "what's the difference between email marketing and marketing automation?" you're not alone. Since marketing automation uses email to engage customers, it's easy to see the confusion. However, there's actually a big difference - automation builds on your email strategies to generate more leads and save your company's resources in the process.

But how does marketing automation do that?

In this resource, discover how implementing a marketing automation platform can optimize the strategy you already have in place, with:

  • Integrated website and email campaigns
  • Lead analysis throughout the buying cycle
  • Quick and easy landing page creation
  • And more

Read on to discover a full list of features and advantages of automation, learn how to integrate automation with your existing tools, and access a five-step process for making the transition to automation.

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