This concise report assesses the online presence of 36 of the UK's leading high street retailers.
Of the companies in the study, 20% did not have mobile optimised websites. 22% did not have a mobile application and 10% had neither
Companies more active on Google+ are also more active on Twitter, but this is not the same is not true in reverse. Pizza Hut for example, currently has 352,504 followers on Twitter, but does not have a Google + account.
On the other end of the spectrum, internet retailing giant, ASOS and fashion brand, Topshop both have a 500,000+ followers on both platforms.
This research was produced by Ann Stanley, managing director of Annica Digital.
Anicca Digital Ltd is a web development company that specialises in internet marketing and search engine optimisation