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How to implement a CXM platform

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Every marketer wants to reach customers more effectively and efficiently, but with a disparate set of marketing tools, that's rarely possible. As a result, smart organizations are turning to a centralized customer experience management (CXM) platform in order to integrate email, social, and other channels into one cross-channel communications hub.

Unfortunately, implementing a CXM platform isn't as simple as you might think - but you're in luck,

Check out this helpful resource to discover the top seven factors for CXM success, and get the info you need to deploy the right platform for customer experience optimization. Topics covered include:

  • Benefits and barriers of a CXM platform
  • Making an organizational shift
  • Rethinking marketing performance measurement
  • And more
Vendor:
Sitecore
Posted:
03 Jul 2013
Published
18 May 2012
Format:
PDF
Length:
9 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.