sponsored by Hewlett-Packard Company
Premiered:  May 31, 2012
Format:  PDF
Length:  8  Page(s)
Type:  Webcast
Language:  English

Today, social media networks, blogs, and other online media are saturated with valuable customer data that businesses can use to predict customer behavior and to improve marketing across digital channels.

However, this data is worth nothing if you can't extract value from it - and traditional business intelligence (BI) systems often lack the processing power and timeliness to handle the real-time analytics necessary to analyze social media data.

In this resource, discover a new approach, social intelligence, that responds to the unique analytic challenges of social media data, allowing you to:

  • Listen in for customer feedback
  • Use text data to create customer insights
  • Apply customer sentiment analyses
  • And more

Business Intelligence | CRM Analytics | Customer Data Integration | Data Analytics | Data Mining | Text Analytics | Web 2.0 | Web Analytics

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