Big data analytics promises to boost customer centricity and profitability for financial services firms, according to this report from Cognizant.
Big data has gained significant influence in recent years and is rapidly transforming the business, operations and technology landscape for a myriad of industries. Early adopters — particularly in retail and consumer products — have already derived significant business insights from big data management best practices, such as analysis of both the growing pools of structured transactional data from operations systems and the unstructured and semi-structured data generated by social media interactions.
This report looks at the economic value that can be derived from big data analytics by financial services companies.
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Cognizant is a leading provider of information technology, consulting and business-process services.