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HP Publishes First Social eBook On Next-Generation Enterprise with Jive-Powered Customer Community
HP wanted to drive meaningful conversations and demonstrate thought leadership among its customers, partners and industry influencers. As part of the Enterprise 20/20 experience, the company created a collaborative online experience that features a social ebook and Jive-powered public community, where community members participate in a wide variety of discussions about the future of the world, technology and business.
Inside today’s resource, learn how these conversations were incorporated into and influence the content of the ebook chapters. Learn how the community has successfully engaged key people in a variety of industries and enterprise business functions and how this interaction has provided a rich source of insight and ideas and is reinforcing customer loyalty around the HP brand.
Also included inside is an overview of a social collaboration tool and the business impact it offers.