Generating business value from Big Data
sponsored by IBM

In the buy vs. build debate in data warehousing, it’s become common opinion that it’s much easier to buy packaged systems, even if some modest amount of integration is required, than it is to build from the ground up. The pendulum is swinging back in the direction of build, however, for high-end, challenging applications integrating business intelligence (BI) data with other information such as Internet clickstream and social networking data.

Why this shift? Access this expert resource today to learn the drivers that are creating this new trend. Learn the essentials you need to know about data warehousing in the big data era. And as a bonus, enjoy an excerpt of expert Wayne Eckerson’s most recent book Secrets of Analytical Leaders: Insights from Information Insiders.

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