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Mobile Commerce: The Path to Customer Engagement

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Consumers are relying on mobile devices for many day-to-day activities, and they expect the mobile experience to make their lives easier - whether it's through banking, shopping, or calling a help center. While this may seem overwhelming for businesses, the right technology allows you to capitalize on these expectations to establish and strengthen customer relationships.

In this helpful resource, discover all you need to know about embracing mobility and leveraging mobile tools in order to embark on a successful path to customer engagement. Learn how to break down the barriers of traditional customer relationships so you can optimize the entire mobile commerce cycle, from customer awareness to transaction to follow-up.

Inside, topics covered include:

  • 9 considerations for mobile commerce before getting started
  • How to leverage and analyze customer data
  • Creating a holistic mobile commerce strategy
  • And more
Vendor:
SAP America, Inc.
Posted:
10 Jun 2013
Published:
10 Jun 2013
Format:
PDF
Length:
9 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.