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IDC Trade Promotion Management White Paper

Cover

The practice of using trade promotion funds to temporarily “buy down” the selling price of a particular consumer product has been and continues to be a significant vehicle for consumer products companies to drive sales volumes. However, while some companies do a good job of assessment, for most, the effective management of trade funds remains a challenge due to:

  • Poor data
  • Lack of clear organizational accountability
  • The absence of an effective trade promotion management (TPM) solution
  • And more.

Read this informative paper today to learn how the ability to comprehensively and accurately manage and optimize trade funds is now a reality for consumer products companies. Explore the concept of “confluence of capabilities” and learn how there are tools available for companies to both assess and improve their trade promotion investments.

Vendor:
SAP America, Inc.
Posted:
10 Jun 2013
Published
30 Jun 2012
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.