IDC Trade Promotion Management White Paper
sponsored by SAP America, Inc.

The practice of using trade promotion funds to temporarily “buy down” the selling price of a particular consumer product has been and continues to be a significant vehicle for consumer products companies to drive sales volumes. However, while some companies do a good job of assessment, for most, the effective management of trade funds remains a challenge due to:

  • Poor data
  • Lack of clear organizational accountability
  • The absence of an effective trade promotion management (TPM) solution
  • And more.

Read this informative paper today to learn how the ability to comprehensively and accurately manage and optimize trade funds is now a reality for consumer products companies. Explore the concept of “confluence of capabilities” and learn how there are tools available for companies to both assess and improve their trade promotion investments.

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