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Account and Trade Promotion Management for Consumer Products Companies
Retailers expect promotions by consumer products companies to drive revenue, volume, profitability, and category growth. To achieve these goals, consumer products companies must present comprehensive promotional programs that are tightly integrated with consumer marketing campaigns and tailored to the specific needs of the retailer and its customers or target consumers. They must also forecast accurately, provide marketing support, and ensure inventory availability.
Access this resource today to learn of a suite of solutions from SAP for account and trade promotion management- from promotion planning and optimization to account management.