Transform Consumer Relationships
sponsored by Hewlett-Packard Company

For retailers, one of the biggest challenges is adapting to the changing demands of the modern consumer - a customer who is influenced by social networks, online reviews, and will switch to a competitor at a moment's notice. While this shift in customer relationship management (CRM) presents many new challenges, it also offers your business an opportunity to drive more valuable business outcomes and provide better responses to customers.

In this white paper, explore how to understand consumer behavior and predict future actions through the right analytical strategies and tools. Discover how to leverage multi-channel communication with customers to improve customer experience, drive loyalty, and improve revenue. Topics covered include;

  • Mobile applications
  • Social media marketing and monitoring
  • Big data and analytics
  • And more
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