Exploring the Role of Ecosystems in Evolving Cloud Markets
sponsored by IBM

At the heart of the cloud is the shift towards a user-centric IT service model and this increased focus on end user needs and wants is reshaping traditional IT practices and policies.

Inside this white paper take an in-depth look at the key areas of cloud influence, including:

  • The shift to customer centric services
  • The blurring of traditional market and partner boundaries
  • Creating cloud “stickiness”
  • And much more.
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