This resource is no longer available
Rethinking WCM to Engage and Retain Customers
Customer experience management (CEM) is challenging, and organizations must rethink their focus on Web presence. The connection between Web content management (WCM) and (CEM) involves more than creating interactive websites to help customers find what they need.
Consult this resource to learn more about how to approach WCM. It takes a look at the vital role that WCM plays and how to obtain customers by creating long-term loyalty.