How to Sell Backup to Your CFO
sponsored by Unitrends

With financial planning and record keeping as well as financial reporting to senior management and board of directors as a job description, you’d think that selling backup to a CFO would be the easiest thing in the world. But on the contrary, with the focus on minimizing costs, data protection is often seen as an unnecessary expense. IT leaders tend to have to “Sell backup” by using an insurance metaphor.

Access this resource to explore the use of the insurance metaphor in terms of its most fundamental element: the broad consequences of data loss. You will also discover industry and regulatory consequences of data loss and three additional mechanisms for selling data protection to the CFO will be presented. Check it out now to learn more.

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