Defining the Business Change Agenda  

Defining the Business Change Agenda  



Defining the Business Change Agenda


By Dale Vile


Management consultants and IT vendors love to talk about ‘business transformation’, as if this is the golden key to business success.

But is it really true that successful companies are constantly reinventing themselves? Surely effective and sustained execution in an optimum manner is important too?

With these questions in mind, we look at how senior business managers from 123 large enterprises across France, Germany and the UK talk about their change agenda, the role of innovation, and how balance is achieved between transformation and optimisation activity.


Key Takeaways:

  • The nature of change initiatives must be properly matched to business objectives
  • Tactics for success include the smart use of IT, outsourcing, and workforce enablement
  • Continuous improvement is an important enabler of ongoing performance
  • Most challenges are concerned with management culture, structure and discipline


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Freeform Dynamics is a research and analysis firm which tracks and reports on the business impact of developments in the IT and communications sectors. It uses an innovative research methodology to gather feedback directly from those involved in IT strategy, planning, procurement and implementation.

14 May 2013
14 May 2013
12 Page(s)
Analyst Report
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