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Keeping Pace with the Consumer
Today's consumers are tapped in to social networks, and they expect the companies they do business with to be as well. Customers are demanding high levels of service from a variety of new channels - channels that bring both risk and opportunity for customer relationship management (CRM).
Savvy businesses realize that in order to deliver superior customer service in the face of new technologies, a new approach must be taken that focuses on enterprise-wide collaboration and unified communications.
This helpful whitepaper outlines the key capabilities of a next-generation contact center and explores the various tools you should consider for supporting a collaborative CRM initiative. Read on for:
- 6 elements of a unified contact center architecture
- 4 considerations when choosing platforms
- 9 essential functions of a next-gen contact center
- And more!