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The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

Cover

IT DEPARTMENTS ARE MORE DIVDED THAN EVER.

Tear down the stovepipes. Stop isolating IT expertise and start bringing teams together.

As new technologies like mobile and cloud computing emerge, IT professionals are forced to drill deeper into specialized product and technology expertise — often at the expense of high-level strategic thinking.

A Gartner report examines this "stovepiping" issue in IT groups and organizations as a whole. Download it to discover a three-step process for creating holistic communications across teams, technologies, and mediums, including how to:

  • Foster cross-channel interaction between departments
  • Optimize the mix of online and offline communications
  • Create a cohesive communications strategy

Ready to bridge the gap between IT, marketing, and sales teams?

Download the Gartner report today.

Vendor:
Adobe Systems, Inc.
Posted:
17 May 2013
Published:
17 May 2013
Format:
PDF
Length:
15 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.