IBM SPSS Data Collection - Know what they're really thinking
sponsored by IBM

Today, businesses are overloaded with information from every angle. Sifting through the mountains of data to uncover the true attitudes of your customers can be an overwhelming task.  Interpreting the social media space is challenging, but it's a necessary evil. What are your consumers really thinking?

Tune into this resource to learn more about how you can interpret the feedback from customers, prospects, employees, suppliers and competitors. It explains how you can take control of your data collection and develop a fast and easy way to conduct your research and combine your results with social media comments.  

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