Integrating customer data for improved CRM
sponsored by Infor

Building deeper. long-lasting customer relationships is the goal of any service organization - but in order to do this, you need to have a pulse on customer behavior and buying patterns. In today's tech environment, that means adopting a variety of new tools and practices to gain more insightful customer data.

This expert e-guide provides an in-depth look at how to leverage social media, customer data and analytics to achieve a unified vision of your customer and better anticipate their needs. Learn how to craft a stellar social CRM strategy by combining sales force automation, supply chain management, financial management, HR management, and more.

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