Strategic insights for your social CRM strategy
sponsored by Infor

There’s no denying that social networking is dramatically altering the way your customers interact with your business, and in order to deliver the exceptional service today’s consumers expect, you need to reevaluate your overall customer service approach.

This expert e-guide addresses the main challenges of defining a social CRM strategy, offers insight on implementing the right tools, and highlights how to train employees on new social CRM processes. Read on for professional advice on how to evolve your technology infrastructure to support more meaningful, effective social customer interactions.

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