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Marketing Gold: Connecting Integrated Multichannel Marketing with Business Growth
Today's multichannel marketing is data intesive, and at times, overwhelming. Thus, searching for gold in the digital marketing landscape is part science, part art. Marketers need to sift through vast amounts of data to find exactly where the revenue is.
Finding the mother lode of marketing gold — more revenues, superior customer knowledge and measurable return on investment (ROI) — requires a better toolset. View this resource to find out what's essential to your business growth and what you can do to improve your marketing efforts.