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Retail success depends on web experience: How the right CMS helps
The key to retail success lies in your ability to deliver a personalized customer experience – and as business moves from the physical world to the digital, personalization becomes all the more important. In order to enable the online personalization that today’s customers demand, you need a strategic content management system (CMS).
This resource examines how the right CMS architecture enables effective online personalization, and explores key factors you should consider in order to make the CMS selection process a success.