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Permissions and Preferences: Let's Rethink This
Today’s marketers can elicit contact preference data to create a rich profile of individual customers to underpin far higher and far more consistent engagement levels. Eliciting and managing preferences is no longer just a concern for direct marketers. It’s an issue that goes to the heart of core business processes for firms in a large and growing number of industries.
Download our free guide to learn:
- The importance of measuring engagement metrics
- How to drive customer engagement through permission marketing
- Best practices in permission marketing