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Customer Engagement in a Mobile World
Over the years, CRM implementations have become great repositories of information and sources for customer insight. But what many large organizations are finding today is that as smart phones, cloud computing and social networking change the ways we communicate, applying CRM-based customer insight is becoming increasingly complex, making true customer “engagement” harder to achieve.
Download our free guide to learn:
- How to drive customer engagement through two-way dialog
- When to integrate intelligent sending and receiving into your organization
- What it takes to communicate with customers on their terms (through email,SMS and MMS, IM, and social messaging)