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CRM and Social Media
Leveraging social media as part of your marketing strategy has obvious benefits – it fosters richer customer engagement and is less expensive than traditional advertising buys.
But without the right approach to social CRM, you won’t be able to reap the benefits of response rates and profitability.
Luckily, this helpful resource answers questions about the why and how of social CRM, and offers five key guidelines for an effective social media strategy. Read on to learn more!