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Bridging Channels Strengthens Customer Relationships
Customers are using a variety of channels to communicate with businesses today – most companies are aware of this, but not all have developed an approach for cohesively connecting with customers across all these channels.
This results in a disjointed experience, which can lead to frustration, dissatisfaction, and churn—all of which can negatively impact business performance and customer loyalty.
Download this white paper with advice from industry experts on how to navigate an effective course for managing a multichannel customer relationship, leading to longer, more beneficial customer relationships.