This resource is no longer available
Tommy Bahama Improves Messaging with Infor Epiphany
This brief case study illustrates how Tommy Bahama, a men's and women's lifestyle retailer, improved its overall customer strategy with a CRM and interaction management system.
They wanted to develop a better understanding of customers, improve cultivation of their customer data, and implement more customer-focused outreach. Read on to learn how the data management and analytical capabilities of this CRM software helped Tommy Bahama:
- Increase sales
- Identify and reach customers across multiple channels
- Get real-time information via dashboards
- And more