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CRM and social media - How a blended approach means good business in the hospitality industry
By now, you’re well-aware of the impact that social media has on many aspects of business – reputation management, customer service, marketing – but is your company actually harnessing the full potential of these new communication channels? For many industries, in particular hospitality, CRM and social media are still separate entities.
Your business needs to start viewing social media as a delivery channel within an overall CRM effort.
Luckily, this white paper offers helpful guidelines for those in the hospitality industry on how to blend CRM with social media and real-time marketing strategies to improve customer satisfaction, attract more guests, build business, and get higher ROI.