Thinking Beyond Traditional BPM: Managing the Customer Lifecycle in an Information-Rich Environment

Thinking Beyond Traditional BPM: Managing the Customer Lifecycle in an Information-Rich Environment

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Today’s competitive marketplace demands that your business have a full view of its customers – processing transactions and monitoring enterprise content lifecycles are no longer enough.

However, monitoring the myriad content and processes that make up the complete customer relationship requires more than legacy enterprise applications can provide.

This white paper discusses the shortcomings of traditional business enterprise process management, and how an emerging breed of packaged, process-centric applications – “Smart Process Applications” – combine information, communication, collaboration, and process to offer greater targeted functionality with a shorter deployment time.

Vendor:
OpenText
Posted:
19 Apr 2013
Published:
19 Apr 2013
Format:
PDF
Length:
10 Page(s)
Type:
White Paper
Language:
English
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