MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion

MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion

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The mass migration to mobile devices isn't, perhaps, quite as dramatic a shift as was the move to the Web over a decade ago. But the two trends share some similarities. For one thing, there is a palpable sense that the move to mobile is going to be nearly as widespread and comprehensive as the move online. For another, businesses are struggling and scrambling to identify ways to monetize this move and remain competitive and relevant in a changing marketplace.

In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more.

Vendor:
WebTrends
Posted:
16 Apr 2013
Published:
16 Apr 2013
Format:
PDF
Length:
16 Page(s)
Type:
White Paper
Language:
English
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