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Case Study: Cincinnati Zoo and Botanical Garden

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In many ways, business success depends on your ability to deliver an optimized customer experience. As the Cincinnati Zoo learned, delivering the best possible experience takes careful, strategic planning and analysis – can analytics help you set the stage for customer experience success?

This case study explores how the Cincinnati Zoo used business analytics to gain insight into visitors’ behaviors, allowing it to transform customer experience and reduce its reliance on subsidies.

Vendor:
IBM
Posted:
10 Apr 2013
Published:
31 Mar 2012
Format:
PDF
Length:
4 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.