The secrets of effective Web content management: Best (and worst) practices

The secrets of effective Web content management: Best (and worst) practices

Cover

In today’s mobile age, mobile devices- especially smartphones- are being adopted by business users and consumers at an increasing rate. And as organizations look to bolster their online presences, many are sharpening their use of web content management (WCM) tools.

But for WCM deployments to be effective, companies need to plan carefully and manage implementations properly. Access this expert handbook to dig into the key  issues involved in setting up, developing and managing effective WCM initiatives. Topics include:

  • ROI’s in sight with mobile WCM system development
  • Picking the right CMS tool may require IT, marketing unity
  • And, Web content management’s new role: Targeted customer experience
Vendor:
SearchContentManagement
Posted:
03 Apr 2013
Published
03 Apr 2013
Format:
PDF
Length:
13 Page(s)
Type:
eBook
Language:
English
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