Minimizing Effort to Maximize Loyalty
sponsored by KANA

The massive migration to handheld, always-on, mobile access has meant more to consumers than just smaller screens and new gadgets. The shift has been accompanied by a dramatic raising of expectations for ease of use and speed of access; a sloppy interface or counter-intuitive site map can be enough to hurt brand loyalty and lose users.

In this white paper, explore the depths of the connection between ease-of-use and brand loyalty. Learn how this connection is only getting stronger, and how those companies that don't cater to the needs of the end-user will fall behind in an increasingly personalized, mobilized marketplace.

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