Smart Service: Why will customer contact through the contact center remain the cornerstone of your customer offering?
sponsored by KANA

In a world of ever-accelerating technologies, it's easy to mistake non-automated, non-technologized practices for outdated legacy operations. The customer contact center is a great example of this; many organizations see contact centers as cost centers, tending toward automation and streamlining. But in the case of customer contact, the human factor still reigns supreme.

In this white paper, discover how customer contact centers are a vital part of CRM, loyalty, and brand operations -- if managed correctly. Through integration and alignment with mission-critical initiatives, the contact center can regain its rightful place in the enterprise without automating or cutting operations.

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