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Video: Evolving to Social Intelligence

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Did you know that typical companies receive about 65% of their revenue from existing customers and that maintaining loyal customers can increase profits from 25% - 80%?

The problem many businesses face however is that customer intelligence processes and technologies are often not up to date. But to avoid losing profits and customers daily, how can you keep your current customers loyal and happy?

This brief video offers insight into how traditional customer relationship management (CRM) and intelligence systems classify customers based on transactions, but leave out the important aspect of social intelligence, therefore only providing you half the picture.

Find out how connecting social and enterprise intelligence will give you a more complete view of the customer from their influence, their real preferences, and their value to your company.

Vendor:
Hewlett-Packard Company
Premiered:
02 Apr 2013
Language:
English

This resource is no longer available.