HP Social Intelligence Discovery Workshop: Understand the social media opportunity
sponsored by Hewlett-Packard Company

The onset of new social media technologies has fundamentally changed the way people communicate. Information flows from person to person efficiently and instantaneously to almost anywhere through a variety of mediums.

Channels of communication now include social media networks, blogs, forums and messaging. Through these new communication channels, businesses can gain valuable insight as to how their consumers act, live and engage with one another.

Recognizing the value of these new sources of social data and leveraging them appropriately is a relatively new challenge for many organizations. Read this informative paper to discover how you can tap into your consumer's social media behaviours for useful data.

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