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Deprioritizing DMARC Can Lead to Disaster
The rules have changed. The world's largest consumer email providers have widely adopted the new DMARC authentication standard. In fact, 80% of consumer inboxes in the U.S. are now protected by DMARC. So if the success of your email campaigns, customer alerts and notifications depends on getting through to mailboxes at Google, AOL, Yahoo!, Outlook.com and thousands of ISPs around the world, you need to become DMARC-compliant and protect your sender reputation.