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ISVs: Tap into Growing Enterprise SaaS Adoption Levels with Data Accessibility
The enterprise market has long been the aspiration of Software-as-a-Service (SaaS) providers and according to Gartner, SaaS will account for 15 percent of enterprise application spending by 2015, representing a 50% increase in enterprise adoption over a four-year period.
As this paper outlines, however, SaaS providers with upmarket ambitions are quickly realizing that enterprises are not simply larger versions of small and medium-sized businesses (SMBs)- they have their own unique reporting, regulatory process and political requirements that make data access and integration absolutely essential.
Continue on to explore how data integration is the number one barrier of enterprise selling, how to think beyond application islands, and why choosing the right database driver is so important.