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Business 2020: Engaging with the Technology Enabled Customer
As the popularity of social media sites such as Facebook and Twitter grows, people are sharing more and more about themselves via the Internet, thus providing more opportunity for companies to gather more data on their customers. Those that can do this effectively will end up being the most successful in the long run.
Check out this informative e-zine to learn how your business can successfully harness the power of social media and technology to improve customer experience management (CEM). Read on for more, including:
- Best practices for social CEM strategies
- A case study of a business that successfully implemented CRM technologies
- The importance of leveraging big data to improve customer relations
- And more