Organizations in all sectors depend on independent software vendor (ISV) functionality for mission-critical business logic that power daily operations. However, business logic is only part of the equation. ISVs must also seamlessly connect application logic to an array of enterprise databases.

To deliver real business value to client organizations, ISVs must provide responsive, agile data connectivity that ensures dramatic performance improvements over the proprietary data access tools offered by database manufactures or home-baked code.

Continue on to this paper to discover how ISVs are able to accomplish certain goals by embedding drivers and data providers within their own offerings- giving them ability to respond more quickly to changing market and customer demands. Goals include:

• Provide out-of-the-box solution to your customers
• Reduce complexity while delivering a more comprehensive solution
• Enhance application performance and reliability for customers
• And much more!