SM Marketing case study
sponsored by SAS

While customer data has the potential to provide deep business insight, the sheer volume of data that the typical organization must wade through can prove a critical impediment to analysis and, by extension, business success. So how can you more quickly and effectively gain customer insights?

This case study describes how SM Marketing Convergence Inc. (SM-MCI), an affiliate of SM Retail Group, was able to boost merchandizing, improve store operations, promote customer loyalty, and more by implementing the right high-performance analytics and data visualization platform.

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