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SM Marketing case study
While customer data has the potential to provide deep business insight, the sheer volume of data that the typical organization must wade through can prove a critical impediment to analysis and, by extension, business success. So how can you more quickly and effectively gain customer insights?
This case study describes how SM Marketing Convergence Inc. (SM-MCI), an affiliate of SM Retail Group, was able to boost merchandizing, improve store operations, promote customer loyalty, and more by implementing the right high-performance analytics and data visualization platform.