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SM Marketing case study

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While customer data has the potential to provide deep business insight, the sheer volume of data that the typical organization must wade through can prove a critical impediment to analysis and, by extension, business success. So how can you more quickly and effectively gain customer insights?

This case study describes how SM Marketing Convergence Inc. (SM-MCI), an affiliate of SM Retail Group, was able to boost merchandizing, improve store operations, promote customer loyalty, and more by implementing the right high-performance analytics and data visualization platform.

Vendor:
SAS
Posted:
27 Mar 2013
Published
27 Mar 2013
Format:
PDF
Length:
2 Page(s)
Type:
Case Study
Language:
English

This resource is no longer available.