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Social Selling in B2B Sales
While nearly everyone knows that consumers are utilizing social media to research products, find deals, and make recommendations, not everyone realizes that business purchasers, too, are active in the social sphere of the web. This change in behavior calls for a change in traditional B2B marketing and sales practices - social selling is now a necessity.
Read this white paper to learn how to leverage social media for better B2B selling, and how to improve your company's social activities through better internal collaboration. Discover best practices, key pillars, and examples of technologies to help you create a powerful, effective social presence.