As popular as social networking is in people’s personal lives, enterprise-wide social networking and collaboration platforms are still uncommon, and platforms that drive business value are a rarity.

CIOs interested in helping their company integrate social collaboration into business processes soon discover that making these tools work is more about understanding what people need, not just implementing the technology.

In this expert E-Guide, President of The Real Story Group Tony Byrne describes the importance of homing in on specific business applications and of getting IT involved in the implementation—as well as why integration of social tools remains a problem. Read now to learn more.

Sponsored by: Comcast